Marketing campaign for the Caravanning Days 2025

The Caravanning Industry Association relies on an automated solution

When associations want to realise regional advertising campaigns, we are of course happy to support them. This time, we have teamed up with the Caravanning Industry Association e. V. (CIVD) to launch the Caravanning Days 2025. From March 15 to 29, dealers across Germany will be opening their doors and presenting an impressive range of caravans and motorhomes, and we are helping to ensure that as many people as possible find out about them.

An advertising campaign for around 800 members

Caravanning Days 2025 is a Germany-wide, cross-brand initiative that is offered to all almost 800 members of the CIVD. The aim is to provide participating dealers with optimum support in addressing customers regionally. We have configured our automated marketing solution for this purpose, which makes daily life easier for dealers and ensures a professional presence in all relevant channels.

Attractive advertising package from a single source

The CIVD has put together a comprehensive advertising package for all dealers, regardless of brand:

• Out-of-Home (OOH): posters and advertising space at strategically important locations.
• Digital advertising: displays on social networks, Google Ads and banner ads.
• Addressable TV (ATV): tailor-made TV adverts for addressing specific target groups.
• Digital radio: commercials on the move.
• POS materials: attractive advertising materials for the point of sale.

Of course, the participating dealers receive the individual customisations and also media services with a click.

How the booking works

Our system has recently gone live and is ready to start advertising for the Caravaning Days. The steps for dealers are very simple:

1. Log in: via the URL provided.
2. Check data: ensure that the information stored is correct.
3. Book a package: select the desired marketing package with just a few clicks and customise your advertising material.

Our system takes care of the rest. Our solution ensures that the Caravanning Industry Association (CIVD) can implement regionalised advertising measures highly efficiently for the first time. Its members save time and can concentrate on their core business, while their marketing measures are played out precisely and professionally in the most relevant channels.

We look forward to working with the CIVD to ensure that the Caravanning Industry continues to grow and wish all dealers plenty of success in the campaign week!

Would you like to know more about automated marketing solutions for regional customer contact? Then get in touch with us!