Configuring marketing software yourself? That can be expensive.
Why self-configuration often fails
SaaS applications are all too often offered with minimal customer support and sold as a low-cost solution. Purchasers sometimes underestimate the hours that their own employees invest in customised configuration. Just like the numerous tasks that need to be completed: goals have to be defined, roles assigned, measures implemented in line with data protection and target group requirements. Self-configuring marketing software involves a lot of work and can cause an unnecessary number of errors.
The typical pitfalls of DIY marketing software
“If you have a clear marketing strategy, set the right priorities and have technical expertise, you will be able to tailor marketing software precisely to your needs,” is the opinion of some providers. Really? We think that’s too short-sighted. It is all too easy to overlook pitfalls and overestimate resources. Complex systems in particular require a lot of familiarisation time and expert knowledge. Without support, the potential of many systems remains unutilised: a lack of training, inadequate maintenance and insufficient system integration cost companies time and money. Unstructured data management, confusingly designed dashboards, an overload of functions, a lack of success monitoring. The list of sources of error that can occur during self-configuration at the expense of user-friendliness can be very long.
The services of socoto
That is why we at socoto attach great importance to individual customer support: around half of our 100 employees support our customers on a daily basis in setting up, maintaining and further developing their customised MMS. Our customers particularly appreciate the following socoto services:
- our intensive planning discussions and workshops to precisely record the company-specific requirements,
- detailed user training for effective use of the software,
- the integration of various in-house systems, which enables synergies,
- the continuous further development of the MMS and adaptation to current company developments.
Best-practice configuration? No problem!
Our Customer Success Managers and their team leaders have years of MMS experience. Basically, they support our customers as consultants for system configuration and as sparring partners who think strategically and practically. Our customers then benefit from solutions that are precisely tailored to their needs. This support is always calculated based on effort. Of course, every customer can choose how extensive the support should be.
Overall, our range of support is very broad. This means that anyone interested in a best-practice configuration is also in the right place with us! Because sometimes things have to be done quickly and the MMS has to be ready for use promptly. We provide standardised solutions for this, which are based on our many years of expertise and have proven themselves. We then provide fixed structures, defined workflows and tried-and-tested templates that cover typical requirements. And yet our customers always receive a system that remains flexible and scalable – so that it can grow with the company’s requirements.
Expertise increases acceptance
The potential of a Marketing Management System can only be fully utilised through first-class client service. The more expertise involved, the more suitable and user-friendly the system. And that pays off in terms of user acceptance. It’s actually a very simple calculation.
Would you like to find out how a customised MMS can optimise your marketing? Then contact us for a no-obligation consultation!
