BI and data integration

How we support you in your business decisions

When sales figures fall, the company’s own marketing is usually also scrutinised critically: Was enough advertising done? Was the media mix chosen optimally? Did we address the right target groups? It’s good when a BI tool is available that combines data from different sources and delivers cross-functional reports. Even better: if this business intelligence can also access complex marketing data that was not collected in-house. Just like we do.

Looking at the big picture

Integrating marketing platform data into a company’s own BI systems, while ensuring absolute data security, of course is no problem for socoto customers: we provide them with an interface and access to the raw data for their campaigns. With this API, they can integrate socoto reporting into their own interactive dashboard, combine data and visualise reports. And in this way have a look at the big picture.

It doesn’t matter whether our customers work with Power BI, Tableau, Qlik Sense, SAP BusinessObjects or another BI tool. With our REST API, they can easily integrate our data sets regardless of the type of system. The corresponding token, which we provide on the settings page of the MMS, precisely defines the type of access authorisation and therefore varies depending on the user and hierarchy level. We can also set a time limit for this user-specific access code and delete it again in case the authorised employee leaves the company.

Check the effectiveness of marketing strategies

Are you interested in complex analyses and would like to correlate data from several sources using the comprehensive reports on your marketing activities? socoto gives you valuable insights into the effectiveness of your marketing strategies and their impact on your business. After integrating the marketing data and comparing it internally with your company databases, such as sales figures or customer feedback, you can analyse, for example

• which campaigns were the most effective, i.e. achieved the best financial returns,
• how high the customer acquisition costs were in relation to individual campaigns or channels,
• which campaigns maximise the potential for cross-selling and up-selling,
• how the perception of the brand is influenced by the campaigns,
• in which regions product campaigns achieved particularly high sales,
• which media mix brought the best financial result.

Generating added value for business operations

Gaining deep insights into the effectiveness of corporate strategies with targeted evaluations is the goal of BI systems, which process data from various sources, convert it into meaningful graphics and visualise anomalies. Our data connection expands your analysis options and creates the basis for data-supported decisions that contribute to the optimisation of your marketing strategy. With our reports and our secure interface, we support you in generating added value for your entire business operations.

Would you like to know more about data analysis with socoto? Then get in touch with us!