Work independently and succeed together – here’s how!
While the legal department is still fine-tuning the correct wording, the text team is creating headlines and copy content in parallel while the graphic team is touching up images, in the office or from home. And everyone completes their tasks simultaneously in the CMS, this simplifies the very complex marketing processes and is extremely efficient. Creating texts, images and moving images for campaigns involves numerous work steps by different specialists. The approval processes can also be very time-consuming at times, especially when CI conformity and legal certainty must be guaranteed.
Content modules for all advertising material
The socoto Content Management System makes it possible to work on individual advertising materials in parallel. How does this work? In the socoto CMS, participants work with different components: the advert is not created as a unit, but texts and images or moving images are created as modules. Marketers and dealers can then use these individual modules for different advertising material. If a CMS user changes the content of a single component, this change is immediately applied to all advertising material.
In practice, for example, it looks like this: search engine adverts, social media posts and posters are needed for a new model campaign in the automotive sector. The copywriters therefore create appropriate texts for the new car model, while the SEO specialists check relevant keywords and the legal experts check the consumption data. Images and videos are created in parallel. All content can be applied to the desired advertising material at the click of a button and later used for future campaigns.
Editing in real time
Defined approval workflows control the entire process. And real time editing ensures that the latest version is always available. Individually configurable dashboards provide an overview, showing both your own status in the project and the centralised status of project progress. The best conditions for independent and successful work on joint projects!
Would you like to find out more about socoto’s CMS? Then simply get in touch with us!
