Advertisers benefit from an efficient retail media platform
Look no further! Our tool provides an overview of available spaces and countless advertising opportunities for your brand. Are you struggling to manage location-specific media and drive your marketing forward? Our team has analysed the requirements of the retail market and developed a new platform: socoto. It is the first retail media management system in Europe that connects all company locations and provides marketers with valuable insights and features to create customised advertising strategies.
The retail market offers a wide range of advertising media, including shop windows, escalators, lifts, changing rooms, shopping trolleys, and theft antennas at the exits. Marketing managers face several questions when selecting the best advertising space for their campaign, such as which shop windows are in the target group’s catchment area and which promotional areas provide enough space for product placement. Which stores are suitable for poster, floor, or checkout zone advertising during the campaign period? Socoto’s retail media platform provides the answers. Retail companies with multiple shops can use this tool to monitor all their advertising space and campaigns in real-time.
Improve the effectiveness of your inventory offers
All advertising media at the locations are recorded in the central database with space profiles, occupancy data, and prices. In addition, socoto has developed numerous insights and search functions to help advertising space marketers offer their inventories more effectively. This makes it easier to find advertising media and spaces that precisely match the requirements, objectives, and target groups of customers. Where is the best place to run a special promotion, such as during Christmas, Mother’s Day, or the start of the school year, to have the greatest impact on the target audience? Where is the best place to run a special promotion, such as during Christmas, Mother’s Day, or the start of the school year, to have the greatest impact on the target audience? Is it in rural or urban areas? Which advertising media are most effective in drawing attention to the upcoming competition? Our platform provides information on available advertising space that suits the campaign, target audience, and budget.
It goes without saying that our retail media platform has a user-friendly interface! If any issues arise, we are available to provide service and support. Our goal is to elevate the rental of advertising space to a new level. This not only helps to maintain a positive user experience but also ultimately ensures the profitability of the advertising company.
Discover how easy it is to achieve this with socoto and contact us today!
