Staging product images

Generate attention with AI-generated backgrounds

Presenting products in an appealing way is usually the job of marketing specialists. What if nobody in the company branch or at the retail location has the relevant knowledge to present their own product photos in an eye-catching way? We have the solution, with our AI-supported MMS, product images can be placed in front of animated backgrounds in line with the CI.

AI opens up many creative possibilities, including in the design of adverts. When it comes to capturing the attention of customers, moving images have a clear advantage offering a far more intense viewing experience than photos and they manage to convey information more quickly. But above all, videos link products and brands with emotions and create memorable moments. They are simply unbeatable at this.

Create moving images directly in the MMS

If you want to strengthen your brand with moving images or place your product in an eye-catching way, AI allows you to automatically create animated backgrounds directly in our MMS. For example, a used car for sale in the branch’s yard can be brought to life with our background editor to create the impression of driving: the landscape flies by, shadows run across the vehicle, even the wheels turn.

AI-generated, animated backgrounds are an innovative way of adding dynamic content to static product images to match the theme of the photo. And above all, they offer a convenient and elegant solution that allows socoto MMS users to achieve professional-looking results quickly and easily. With this tool, we provide you with support in creating an AI-supported video sequence in line with your brand and CI, showing the product from different perspectives or in action, or giving a better insight into its functions and possible uses.

Improve conversion rate, increase reach

Presenting products in realistic, lively surroundings is also an excellent way to advertise to specific target groups: backgrounds that are precisely tailored to the preferences of the target groups, in our automotive example these could be metropolitan or country environments, increase relevance and lead customers to feel addressed more quickly. The result of this is that the corresponding advert or landing page has a greater impact, the dwell time is longer and the probability that the customer will buy the product is also higher. Moving images are also a strong factor for SEO and social media because search engines rate a longer dwell time positively and videos are also shared more frequently in social networks. This means that creative and appealing product videos not only improve the conversion rate, but can also increase reach organically.

The integration of AI-generated videos into the product presentation is easy by simply uploading the product images to the MMS and having the desired background generated with the AI tool we have connected. The video is then displayed as an online advert or integrated into the campaign landing page as usual. File sizes and loading times do not need to be taken into account, we take care of this with appropriate presettings. And with this tool, A/B tests are really fun! Because different versions can be created in no time at all to find out which type of video converts best.

Would you like to know more about how we are taking marketing automation to the next level with AI? Then simply get in touch with us!