Retailer activation can be so simple
Marketing professionals can offer or plan great things for regional retail communication: if the local locations do not utilise these opportunities, then all the effort is in vain. “If I’d only known…” is the response sometimes given by the corporate headquarters when advertising campaigns have ended and the low level of retail participation raises questions. It is therefore important to reach those people who only look at the marketing portal sporadically. Calling each individual would be an option, but is of course very time-consuming and cost-intensive. Push-Impulse are far more efficient, providing selective information about news in the MMS by email or as a WhatsApp message. This allows recipients to see the news from the MMS on their smartphone or desktop in real time. And that has many advantages:
- Push messages that appear directly on the devices are attention-grabbing. This means that relevant information usually reaches its target.
- Marketing managers can see campaign starts and deadlines in real time, which minimises delays and misunderstandings.
- Status changes or notifications about the progress of campaigns will keep all stakeholders up to date. This enables better management and control.
- Push notifications also speed up the approval processes in day-to-day marketing, which means that collaboration becomes more efficient.
Personalisation creates relevance
Messages always attract the most attention when they are tailored precisely to the recipient. This is why socoto MMS enables personalised Push-News that match the topics, tasks and roles of the users. And the frequency of sending can also be customised. This reinforces the feeling that the messages that pop up are really relevant and worth reading, which is extremely important in a world of information overload.
That’s why we advise our customers: motivate your users to subscribe to Push-News! And proactively set up automated messages for defined user groups! These can be used to offer a link to the campaign template or display the recipient’s budget data. Is the annual budget of some retailers not optimally utilised? Tell them and incentivise them! Are some relevant locations not participating in a regional campaign? An active reminder can work wonders here.
Cooperation is facilitated
Ultimately, regular Push-Impulse also encourage users to familiarise themselves with the MMS and use it regularly. This accelerates the acceptance of the system as an important tool in everyday retail.
Push-News are an important instrument of socoto MMS: they ensure retailer activation and thus the success of campaigns. It also facilitates communication and collaboration and brings the company’s marketing managers closer together.
Would you like to find out more about the advantages of a socoto MMS? Then simply get in touch with us!
