Unique yet standardized
Customer magazine for Porsche
Porsche faced the challenge of producing individual customer magazines for its approximately 100 Porsche Centres in Germany, each with different focuses and location-specific content. To avoid commissioning multiple agencies with individual magazines that require individual approval from the head office, a system has been implemented to produce a high-quality customer magazine for each location while maintaining a consistent process.
socoto has developed a tool for creating customer magazines that defines all processes with a high degree of automation. A standardized page layout, modular system for editorial topics and layouts, and maximum individualization form the basis for good and economical customer magazines. Content generated with the help of fulfillment partners or AI complements the offering. Automated processes for completion, finishing, and distribution are crucial for streamlining processes and eliminating sources of error and lack of coordination.
If you have any questions regarding the production of high-quality and personalized print products, please do not hesitate to contact us.