Targeted Campaign Management

More impact, more success

Can we actually be heard on the radio this summer? Did our Social Media Campaign reach the target group? Were our advertising banners successful? Anyone using a Marketing Management System can answer such questions quickly and easily. And those who manage their campaigns in a target-oriented way can answer with a clear “Yes!”. But what does “targeted Campaign Management” actually mean? And why is it so decisive for the success of a marketing strategy?

Creating a campaign in our Marketing Management System (MMS for short) and linking it to templates are just the first steps. For advertising measures to be fully effective, they must be continuously monitored and optimised. Our MMS helps you to manage your campaigns in real time and make any necessary adjustments. It offers a centralised Campaign Overview and Multi-Channel-Management. It shows which measures are working and which are not. And it monitors the financial framework. Last but not least, automated workflows ensure that everything runs correctly.

Efficient links in the system

Monitoring performance, adapting target groups, keeping an eye on budgets – all this makes for good campaign maintenance. Our MMS supports you in this by linking your Marketing plan, the central control level in the MMS, with various modules:

• Marketing planning: the milestones are planned here.
• CMS: all content linked to the campaign is stored in the Content Management System.
• KPIs – Analytics: real-time evaluation enables quick readjustments and provides learnings for the future.
• Automation: whether booking or approval processes, Newsletters or Push-Mails, automated workflows guarantee “lean” management.
• Application/Budget Management: provides an overview of the current status and possible potential or potential overruns.

Thanks to numerous links with image and customer databases, analytics tools and media partners, all marketing measures are coordinated, targeted and data-driven. This contributes to the efficiency of the advertising measures and the ROI.

Making data-based decisions

Thanks to numerous links with image and customer databases, analytics tools and media partners, all marketing measures are coordinated, targeted and data-driven. This contributes to the efficiency of the advertising measures and the ROI.

Making data-based decisions

Launching a campaign is relatively easy – managing and optimising it makes the difference! Without Campaign Management, you run the risk of missing the target group in the end and wasting resources. Our MMS simplifies the roll-out of advertising measures, but above all it supports you in making data-based decisions. So you can focus on questions like: Which retail partners need advertising support in the future? Which channels worked well, which target groups responded? Or even: Can we actually be heard on the radio this summer?

Data-based marketing decisions don’t have to remain a pipe dream! Just get in touch with us!